DNV Grows Healthcare Market Share Using DH Data

DNV's sales team was spending up to 60 minutes per lead researching prospects across fragmented sources like public websites, LinkedIn, and news publications, lacking the healthcare commercial intelligence to identify qualified leads, understand hospital structures, or find decision-maker contacts efficiently. DNV implemented Definitive Healthcare's platform for daily lead pre-qualification, sales territory mapping, and prospect engagement across all 50 states. This "improved speed to access executive contact information by 12x," uncovered "1,200 new contacts in recent state-level campaign," and cut lead research time from 60 minutes to just minutes per prospect. DNV now uses Definitive Healthcare data in 100% of its weekly accreditation campaigns.

Definitive Healthcare is a claims and provider-reference data platform used by pharma commercial teams for go-to-market planning and sales targeting.

This sits in the Data Providers stage of the AI use-case lifecycle: Named examples from the real-world-data, claims and competitive-intelligence providers pharma AI systems are trained on, benchmarked against, or run inside of.