Definitive LIVE! customer panel
This page is a roundtable discussion featuring three Definitive Healthcare customer panelists from different industries. Marinus Pharmaceuticals (a pre-commercial rare-disease pharma company preparing its first FDA-approved drug launch) needed data to serve multiple internal stakeholders on a limited budget; Fisher Healthcare (a large clinical lab diagnostics provider) needed to track how lab testing shifted from acute care to non-acute settings during COVID-19; and Kellogg's Away From Home (a food service supplier to healthcare facilities) needed to track rapid IDN mergers and acquisitions. All three used Definitive Healthcare's platform for real-time tracking of facility consolidation, contacts, and claims data integrated with internal systems, reporting they now "spend a lot less time Googling and a lot more time finding," with increased efficiency across commercial and noncommercial teams.
Definitive Healthcare is a claims and provider-reference data platform used by pharma commercial teams for go-to-market planning and sales targeting.
This sits in the Data Providers stage of the AI use-case lifecycle: Named examples from the real-world-data, claims and competitive-intelligence providers pharma AI systems are trained on, benchmarked against, or run inside of.
Published by Definitive Healthcare on its own site — read the original case study on definitivehc.com ↗
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