Aktana AI HCP segmentation and in-workflow Suggestions doubled monthly sales in high-adoption hospitals.

Oncologists needed help identifying suitable patients for a new treatment, and marketing and sales needed to collaborate more closely. Aktana delivered AI-based HCP segmentation and personalised Suggestions to reps, with field data fed back in a closed loop from over 500 reps. The page reports average monthly sales roughly doubled in high-adoption hospitals within 7 months and growth 14% higher than the bottom adoption quartile.

Aktana is a next-best-action and contextual intelligence platform for pharma field teams, now part of PharmaForceIQ, used to guide reps and medical liaisons across channels

This sits in the Scale & Govern stage of the AI use-case lifecycle: Named examples from the tools pharma teams use to monitor, govern and keep validating an AI system once it is already live in production.