Validating audience quality to improve campaign outcomes

A top-20 pharmaceutical company wanted to increase prescription fills for a new heart failure medication but lacked confirmation that its third-party audience segments actually had the disease. It used a solution to determine whether its target audience had heart failure and to get real-time insight into campaign effectiveness. The page describes this as enabling the company to use data-driven insights to optimize the campaign, but does not disclose specific outcome metrics or results.

HealthVerity is a real-world-data marketplace aggregating claims, EHR and lab data from 75+ sources via a proprietary patient-matching layer.

This sits in the Data Providers stage of the AI use-case lifecycle: Named examples from the real-world-data, claims and competitive-intelligence providers pharma AI systems are trained on, benchmarked against, or run inside of.