Media attribution for real-time campaign optimization

A top-20 pharmaceutical company wanted to validate marketing ROI and understand actual patient behavior, but faced HIPAA/privacy constraints, and its existing vendor could only provide insights after campaigns concluded, preventing real-time optimization. HealthVerity gave the company real-time patient-behavior insights, letting it optimize campaign tactics during active campaigns and, per the page, achieve higher return on investment. No specific numerical results are disclosed on the page.

HealthVerity is a real-world-data marketplace aggregating claims, EHR and lab data from 75+ sources via a proprietary patient-matching layer.

This sits in the Data Providers stage of the AI use-case lifecycle: Named examples from the real-world-data, claims and competitive-intelligence providers pharma AI systems are trained on, benchmarked against, or run inside of.