Cognizant's AI Data Modernization Platform gave reps daily customised account plans from twenty data systems.
Spreadsheet-based processes for collecting and sharing customer data were costly and slow. Cognizant used its AI Data Modernization Platform with prebuilt pharma connectors to normalise data from twenty systems and issue daily account recommendations. The PDF reports $450,000 annual savings, a 35% cut in report production time and 30% less implementation time.
Cognizant is a global IT and consulting firm with a life sciences practice, used by pharma for data modernisation, analytics and AI across commercial and manufacturing operations
This sits in the Data Providers stage of the AI use-case lifecycle: Named examples from the real-world-data, claims and competitive-intelligence providers pharma AI systems are trained on, benchmarked against, or run inside of.
Published by Cognizant on its own site — read the original case study on cognizant.com ↗
Note: June 2019 PDF read locally; the HTML case study pages were not readable.
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