Southern Star Research Case Study

Southern Star Research needed support building its own clinical studies and used Merative's Zelta cloud-based clinical data management platform to do so. The page states Southern Star Research was "empowered to build its own studies with support from Zelta" but gives no specific results or numbers; the full case study is in a downloadable PDF that was not reachable via fetch.

Merative is the former IBM Watson Health, now an independent company behind the MarketScan claims database and the Zelta clinical-trial platform.

This sits in the Data Providers stage of the AI use-case lifecycle: Named examples from the real-world-data, claims and competitive-intelligence providers pharma AI systems are trained on, benchmarked against, or run inside of.