Measuring virtual care impact with closed claims from HealthVerity Marketplace

The article lays out a study framework for comparing virtual physical therapy with in-person PT using closed claims from HealthVerity Marketplace, built around identifying digital and comparison cohorts, confirming continuous coverage, and comparing post-index cost/utilization, with HealthVerity's Identity Manager and HVID technology used to build accurate, mutually exclusive patient cohorts. It emphasizes that closed claims give "complete visibility into healthcare activity during periods of enrollment," and quotes HealthVerity's Dr. Ian Livingstone: "robust identity resolution is the foundation for establishing accurate patient cohorts." The fetched page reads as a general methodology piece rather than a numbers-driven Omada Health case study — no Omada-specific cost/utilization figures were found in the content.

HealthVerity is a real-world-data marketplace aggregating claims, EHR and lab data from 75+ sources via a proprietary patient-matching layer.

This sits in the Data Providers stage of the AI use-case lifecycle: Named examples from the real-world-data, claims and competitive-intelligence providers pharma AI systems are trained on, benchmarked against, or run inside of.