Value chain — stage 06
Medical affairs & market access
Field insights, medical information, publications, evidence synthesis, payer dossiers and HTA — the evidence functions, and the compliance line AI keeps walking into.
- Field medical & insights
- Medical information
- Publications & literature
- HEOR & evidence synthesis
- Payer & HTA submissions
In depth
2 articles
Specific problems, specific answers, each written against a named source and dated.
The Formulary Decision Your Claims Data Cannot See
Health systems run their own formularies; claims data shows the effect late and partially; vendor case studies seldom prove cause.
Medical & access · 13 min readCase study: Formulary Pull-Through When the Coverage Already Exists
Indegene sent formulary messages to roughly 5,000 HCPs underestimating coverage. The page reports a 3.9% lift but names no control.
Medical & access · 11 min read